"Setsnug" Underwear for Men Box

This rare "Setsnug" Underwear for Men box originally contained ribbed Union Suits, with closed crotch and (I can’t get no) “Satis-fac-shon” seat. Patented April 13, 1915 and made by Avalon Knitwear Company, Utica, NY.

Six men and boys stand at attention, lined up by height or “trunk measurements.” Lest you focus on the crotch, the photographer has, for lack of a more accurate term, air-brushed any hint of genitals. 

But the resulting dark pubic patches have the opposite effect, drawing attention to the crotch and emasculating the guys. An attempt to protect the delicate sensibilities of women who purchased the underwear for their sons and husbands?

Union suits originated as women's wear during the 19th-century as an alternative to constricting garments and quickly gained popularity among men. Traditionally made of flannel, they buttoned up the front and had a button-up rear flap (colloquially known as "access hatch", "drop seat", "fireman's flap" and "crap flap").

Antique men’s underwear box in overall good condition for its age. Two corners of the top lid have separated and there is some damage along the edges, minor stains etc. Please see scans.

16” x 9” x 3,” c. 1915.